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Codec-Based Ad-Tech

How can video providers improve engagement and deliver highly targeted and personalized ads?
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Introducing EVA

MainConcept Easy Video API (EVA) - control hardware and software codecs through a single API
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CMAF: Low-Latency at Scale

Watching live sports or any live event is all about the moment. Any significant delay can be frustrating. This paper introduces the options, highlighting what sets CMAF apart.
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CONTENT CREATION LAB
Evaluate the compatibility and quality of your encoded files
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MV-HEVC

Multiview content creation for the Apple Vision Pro

Dive into a new standard of immersive multimedia entertainment in unprecedented quality

As the availability of extended reality devices increases, so does the need for content. Apple’s first entry in the market, the Apple Vision Pro,  provides a revolutionary immersive entertainment experience never seen before. Services including Disney+, Discovery+, Amazon Prime Video, Paramount+, and of course Apple TV+, released a selection of stereoscopic programming that shows the capabilities of the Apple Vision Pro.

 

"More content is needed to help this new media segment take off. MV-HEVC defines the tools required for creators who can produce and deliver the content."

  • Product Highlights
  • Full SDK for MV-HEVC content creation
  • Multi-view HEVC as an extension to the HEVC standard (ISO/IEC 23008-2)​
  • Fully compliant with the Apple Vision Pro spatial computer ​
  • Encoding of stereoscopic views of a scene within a single video stream​
  • Ready-to-use MV-HEVC Main 10 encoding profile​
  • Backward compatible with standard HEVC/H.265 base layer​
  • HDR signaling​
  • MP4 multiplexing​
  • AAC encoding
  • HLS output & playlist generation​*
  • Same API for multi-platform Windows, macOS and Linux, for on-premise and cloud

* Requires the HLS Generator from the OTT Content Creation SDK

The Revival of 3D Movies

To enjoy content in 3D on the Apple Vision Pro, the streams need to be encoded in Multiview HEVC (MV-HEVC) which is an extension to the HEVC/H.265 standard (ISO/IEC 23008-2). The standard defines encoding of stereoscopic views of a scene within a single video stream to guarantee seamless playback on a device​. That content is also backward compatible with the regular HEVC/H.265 base layer for 2D viewing.

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MainConcept Real-Time Processing for the Next-Gen XR Experience​

The MainConcept MV-HEVC Encoder SDK is fully compliant with Apple’s HEVC Stereo Video profile. The ready-to-use MV-HEVC Main 10 encoding preset of our library supports extended resolutions for immersive multiview processing. In combination with MainConcept’s MP4 multiplexing and HLS packaging including playlist generation, users can develop solutions featuring MV-HEVC content creation for seamless playback on the Apple Vision Pro.

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Products

MV-HEVC ENCODER SDK
MV-HEVC Encoder SDK with AAC encoder and MP4 multiplexer to generate 3D content that is compliant with the Apple Vision Pro.
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